HELM Agro U.S., Inc. announces the hiring of Charlene Bedal as the company’s new West Coast regional sales manager. In this role, Bedal is responsible for promoting sales of the HELM Agro U.S. crop protection portfolio and supporting the company’s distributor and retailer network in Arizona, California, Idaho, Montana, Oregon and Washington.
Bedal brings more than 20 years of crop production and agronomic product sales experience to the HELM organization. Most recently, she was branch manager for Wilbur-Ellis in Sacaton, Ariz. Prior to that, Bedal was a regional account manager for NuFarm. She also served in sales and customer service roles with United Phosphorus, Inc., York Distributors and United Industries.
“Charlene is a perfect fit for our organization, especially as HELM expands its footprint across the West,” says Jan Stechmann, president of HELM Agro U.S. “Charlene has a proven track record in developing new sales territories and creating strong customer relationships. Plus, her agronomic insights and keen knowledge of various crop markets will help our customers receive greater value from HELM’s best in class crop protection solutions.”
Bedal holds a bachelor of science degree in environmental resources in agriculture from Arizona State University. She earned her certification in landscape irrigation and design from California Polytechnic State University.