The Idaho Potato Commission (IPC) announced Mary Hasenoehrl of Gross Farms in Wilder, Idaho, as the first female to represent potato growers on the commission.
Randy Hardy of Hardy Farms (Oakley) and Nick Blanksma of Legacy Farms (Hammett) were also sworn in to serve second three-year terms at the 2017 Idaho Grower Shippers Association meeting in Sun Valley, Idaho, earlier this month.
“I’m looking forward to working with Mary, who has a long and impressive background in farming and agriculture,” says Frank Muir, the IPC’s president and CEO. “I have no doubt her perspective and experience will help us as we build impactful marketing programs to reach our primary target audience, women ages 25 to 54.”
The IPC’s marketing programs are developed to meet four overarching marketing goals:
- Stimulate demand for all Idaho-branded potato products domestically and internationally;
- Educate consumers that Idaho potatoes are nutritious, heart-healthy, and relevant for today’s lifestyles;
- Build consumer and customer loyalty in seeking “Grown in Idaho” products; and
- Increase grower understanding of and support for IPC programs.
Nine commissioners represent Idaho’s potato growers, shippers and processors. They are nominated by industry peers and selected by Governor C.L. “Butch” Otter.
The seven other commissioners are:
Source: KIFI Local News 8