The Idaho Potato Commission (IPC) launched its new television commercial during the Boise State-Virginia football game that aired live from Albertson’s Stadium in Boise, Idaho, on Sept. 22 on ESPN. As a longstanding Boise State football sponsor, this marquee game presented an ideal opportunity for the IPC to unveil the seventh installment of its “Missing” commercial featuring the Big Idaho Potato Truck, grower Mark Coombs and his ever-faithful hound.
“Every year the popularity of the Big Idaho Potato Truck grows exponentially due in large part to the national television commercial that airs when the Truck isn’t on the road,” says IPC president and CEO Frank Muir. “As a result, consumers are exposed to the Truck for an entire year, as opposed to six months, the actual length of the tour. Launching the commercial during the IPC’s nationally televised marquee game at Albertson’s Stadium has become a tradition. Not only are we further supporting Idaho football, but the strength of the brand is reinforced through the prominently placed Idaho potato signage throughout the stadium, and the reporters are always excited to talk about spuds.”
During the game, ESPN reporters made it clear to their viewers they were in potato country. From footage of the Big Idaho Potato Truck and non-stop shots of IPC mascot Spuddy Buddy, to a close-up of sideline reporter Molly McGrath’s loaded baked potato, Idaho potatoes were treated like MVPs from kickoff to the very last play of the game.
The commercial will air through early April on popular networks like CNN, The Food Network, Headline News, Fox News and The History Channel, achieving more than 550 million audience impressions. To view it now, visit the IPC’s YouTube channel.
Source: Perishable News