Smith said that despite the drop in prices, the impact on the beef industry was mitigated by the fact that, as restaurants closed, people were buying steaks and roasts as a treat to cook themselves.
“I did talk to people who said they hadn’t cooked a roast in years because they hadn’t had time and actually cooked to be froze so from the beef side we didn’t face the impact of milk and potatoes,” Smith said.
Economic Driver
Industry leaders now believe the province’s food systems could help the economy bounce back faster than other industries, such as tourism and oil and gas.
Tom Steve, general manager of the Alberta Wheat Commission, said he has been lobbying the government’s economic council to invest in agriculture as an industry that can boost the economy going forward.
“We’re working behind the scenes to try to make sure that agriculture is one of the engines of economic recovery. And I think that the government has recognized that,” he said.