Motion Industries, Inc., a leading distributor of maintenance, repair, and operation replacement parts, and a premier provider of industrial technology solutions, is announces that, effective immediately, they will operate under the brand name Motion. The move to rebrand is intended to solidify the company’s structure and advance its position in the marketplace. The timing coincides with Motion’s 75th anniversary.
The rebranding to Motion will be augmented by dominant use of the “Mi” logo. The new, full logo will now appear as seen here.
The goal of this change is twofold: 1) to have the name “Motion” as well as the “Mi” logo synonymous with and increasingly recognized as the premier industrial solutions company that the company strives to be; and 2) to promote and reflect that the Motion structure and strategy is cohesive, allowing a deeper focus on sales, expertise.
As it has for decades, the basis of the word “motion” in the company’s name stems from the company’s role in keeping operations and machinery running — that is, in motion. Through enhanced strategies and best-in-class employee talent, Motion’s capabilities have grown in breadth, depth and innovation.
“We are excited to embark on this new Motion chapter and to experience continued growth as 2021 progresses,” says Motion president Randy Breaux.
The comprehensive rebrand is now visible on Motion’s website (www.motion.com), and is transitioning into the company’s other representation and communications.