Elizabeth Escobar has joined Nichino America, Inc. as manager of strategic planning and business development, effective Nov. 1.
In this role, Escobar will support licensing and strategic planning efforts throughout the U.S., Canada and Mexico. She will be responsible for managing third-party activities for in-licensing and out-licensing opportunities and for coordinating interaction between internal Nichino America groups and third-party suppliers. Additionally, Escobar will play an instrumental role in the execution of marketing and promotional initiatives for Nichino Mexico, a subsidiary of Nichino America.
Escobar holds a bachelor’s degree in agricultural parasitology from Chapingo Autonomous University in Mexico. She continued her studies by achieving a European international master’s degree in nematology, offered jointly by Ghent University (Belgium), the University of Évora (Portugal), and the University of Bonn (Germany). In addition to her professional training, Escobar brings an array of experience in the elaboration of business plans including launch price analysis, commercial strategies, and negotiations.
Escobar comes to Nichino America from ISK Biosciences, where she held various positions including product management, business development, and registrations. Her strong management skills and technical background contributed to the success of new product launches in the crop protection sector.
“As Nichino expands its business in North America, Elizabeth will add great value in guiding our licensing and strategic planning activities into the future,” says Dustin Simmons, vice president of commercial business for Nichino America. “She not only has a diverse and impressive background but comfortably performs in a cross-cultural environment.”