On Jan. 5 and 6 in Anaheim, Calif., the industry will come together—in person—for the first major North American potato event in two years. You read that right: It’s time to reconnect, in person!
I honestly don’t know how many Zoom meetings, conference calls and virtual events I’ve participated in since the start of the pandemic. But I, for one, am sick of them.
No matter how convenient the digital world can be, nothing beats looking someone in the eye, shaking their hand, and reconnecting face-to-face. That is exactly why we at the National Potato Council are so excited to offer potato growers and allied businesses an in-person forum where the entire potato community can meet as an industry.
Potato Expo 2022 will be the must-attend event of the year, with countless opportunities to connect and do business. Join us in California for countless opportunities to link up with business partners and potential clients in the Expo Hall, learn about the latest technologies and products at the breakout sessions and Potato Talks, and reconnect with friends during receptions, pop-up meetings and spontaneous run-ins. As session planning and event preparations continue for Potato Expo 2022, our steering committee is focused on ensuring the event will allow industry members to reconnect, collaborate and join together in moving potatoes forward.
Over the 14 years we’ve hosted Potato Expo, NPC has created an event that provides attendees an opportunity to discover new ideas, products and services. This year’s Expo will be no different, offering growers a one-stop shop to get the most current information on a wide variety of industry issues and trends.
As always, Potato Expo offers attendees dozens of breakout sessions at the Innovation Hub to choose from, allowing them to schedule their time to their maximum advantage. Additionally—and back by popular demand—Potato Talks at the Expo Stage will feature topical discussions about the latest and greatest technologies and products our industry partners have to offer.
Of course, nothing beats the excitement generated in the Expo Hall. This January, the Hall will be a hive of activity, featuring the Iron Potato Chef Cook-off hosted by Food Network personality and chef Simon Majumdar, multiple happy hours and receptions, silent and live auctions to benefit the Potato LEAF foundation, and spaces to sit down with clients and business partners over meals or a cup of coffee.
Additionally, the Expo Hall will feature companies from across North America and the world staffed with product and service experts eager to share their knowledge and help solve growers’ problems. At the time of this writing, nearly 140 companies and organizations have already signed up to exhibit at Potato Expo 2022’s record-breaking 100,000 square feet of premier trade show space. Exhibitors know there is no better place than Potato Expo to network, introduce new products and services, talk directly with their target audience members, and reconnect with customers in person.
Whatever your reason for making the trip to sunny southern California this winter (and we won’t blame you if stick around a few extra days to take your family to Disneyland), every attendee will leave Potato Expo 2022 with new ideas about how to grow your bottom line, new connections to expand your business network, and a week of fun with your friends in the potato industry.
Visit www.potato-expo.com for a full schedule of speakers, sessions and events, and make your travel plans today. We can’t wait to see you in January!