Karlstad, MN Mattracks announced the addition of a new marketing manager, Michelle Gjerde. Gjerde is a seasoned sales and marketing leader with more than 20 years of sales and marketing experience ranging from global manufacturing industry leaders to technology innovators including Gateway, HP, Dell, 3M, Digital-River and Digi-Key.
With a passion for innovation, Gjerde’s strength is in building global awareness with targeted communication campaigns and in working closely with sales teams to build strategic sales and marketing programs designed to generate demand and revenue.
“Looking forward, we felt it was important to amp up our marketing effort,” commented Glen Brazier, Mattracks Founder and CEO. “We’ve been fortunate that much of our early growth happened naturally and since then, we’ve worked hard to earn our stripes as a market leader. However, the world is changing and there is a new generation of prospective buyers that we need to reach. So, we’re pleased to welcome Michelle onboard to help us spearhead this effort.”
Gjerde has held internal and marketing agency leadership roles based in Minneapolis, San Francisco and Chicago. An entrepreneur herself, Gjerde founded Propel, a sales and marketing consulting firm focused on building launch plans and go-to-market strategies for emerging and/or evolving organizations seeking to amplify their growth plan.
“Mattracks has all the right ingredients for a next-level marketing program,” Gjerde commented. “I couldn’t be more excited to work with a company that has all the right ingredients – good people, a quality product, happy customers and market demand. I’m grateful to be here and I look forward to working with the team to continue to build awareness and generate growth.”
Gjerde grew up on a farm near Willow Lake, SD, and holds a BA in business/communications and journalism from Augustana College in Sioux Falls, SD. She resides in Thief River Falls, MN, and enjoys hunting and fishing as well as skiing, travelling and writing in her free time.