While we’re in Austin, we can’t leave town without talking about the exploding barbecue scene, both in Texas and across the country. More Americans than ever before are firing up their grills, smokers, or flattops (sometimes all at the same time!) to make complete meals outside of their home kitchens.
Recipes and grilling equipment to cook side dishes like potatoes have flooded social media and television cooking shows.
Companies like ACE Hardware are responding to increased demand for products to help consumers mimic the viral grilling recipes they’ve seen on Instagram and TikTok. Hear from ACE Hardware spokesperson and grilling expert, Chef Jason Morse, who will discuss how the entire potato supply chain can tap into the consumer excitement around grilling, smoking, and smashing potatoes in ways most of us never considered a few years ago.
Morse will speak Jan. 11 at 11 a.m. on the Expo Stage
For more information, visit www.nationalpotatocouncil.org/potato-expo/.