Camden, N.J. - Goldfish is unveiling new Goldfish Crisps – the brand’s next big snacking innovation. Goldfish Crisps combine the best of Goldfish and the best of chips into one irresistible snack that is light and airy, and always baked in the iconic Goldfish shape. A completely new and crave-worthy snacking experience, Goldfish Crisps are the first Goldfish in the brand’s history made with potato and are larger than traditional Goldfish.
Perfect for munching, the new snack is available in three chip-inspired flavors: Sour Cream & Onion, Cheddar, and Salt & Vinegar.
“Goldfish Crisps are the newest addition to the Goldfish family,” said Janda Lukin, SVP and Chief Marking Officer of Campbell’s Snacks. “From Mega Bites to our popular limited-time offerings, we continue to find new ways to satisfy snackers of every age. With Crisps, we are combining the craveable qualities of chips with the iconic shape and always-baked deliciousness of Goldfish for a brand-new, irresistible and flavorful snack.”
Nearing $1 billion in annual sales, the Goldfish brand continues to evolve its lineup, resonating with consumers of all ages as a preferred snack. While the brand has been ranked the No. 1 favorite snack for teens for the fifth time in a row according to Piper Sandler’s “Taking Stock with Teens” survey, it also remains a mainstay for adult snackers who make up nearly 50 percent of buyers.
Goldfish Crisps balance taste and texture and are made for consumers of all ages looking for a bite-sized pop of irresistible flavor. Not only do Goldfish Crisps feature popular chip-like flavors, but they also come in a new and larger bag fit for grazing occasions. Goldfish Crisps are craveable and munchable and are ready to be enjoyed on the couch or on-the-go.
Goldfish Crisps will roll out to retailers nationwide in January for a suggested retail price (SRP) of $4.79. They join the brand’s portfolio of more than 20 cracker varieties. Consumers can find Goldfish Crisps in the same aisle where they buy their favorite Goldfish products.
For more information on Goldfish crackers, visit https://www.pepperidgefarm.com/product-categories/goldfish-crackers/.