Fresno, Calif. – Rovensa Next, the global biosolutions business unit of Rovensa Group, is strengthening its North American leadership with the appointment of Chuck Broughton as Head of North America.
With over 35 years of experience in agriculture, Broughton brings proven expertise in commercial strategy and business growth from leading roles at Pivot Bio, DuPont and Novozymes. His ability to drive performance, build strong industry partnerships, and implement innovative market strategies makes him a key addition to Rovensa Next’s leadership team.
As Head of North America, Broughton will focus on expanding Rovensa Next’s presence, deepening partnerships with growers and distributors, and enhancing product accessibility. His goal is to equip farmers with cutting-edge biosolutions that improve productivity while maintaining long-term land health.
Broughton will also play a key role in aligning product innovation and regulatory processes with market needs, ensuring Rovensa Next continues to drive industry advancements and revenue growth.
“At Rovensa Next, we are shaping the future of agriculture through science-driven biosolutions that optimize plant nutrition and productivity. Farmers are the true stewards of the land, and our role is to provide them with the most effective tools to meet evolving agricultural challenges. Our ambition is clear — to lead the biosolutions industry by delivering performance-driven solutions that work as hard as the farmers who use them,” Broughton said.