UPL North America announces the addition of Matt Lewis as U.S. strategic accounts lead for seed and soil health. Lewis will lead a team in growing the seed and soil health business by bringing maximum value to growers who want top performance from the seeds they plant.
Lewis brings extensive industry experience, along with seed and soil health expertise to UPL. He was previously a regional account manager at BASF, where he built relationships with seed treatment distributors, developed custom market plans, and helped deliver new products to the market. He also provides leadership in seed treatment enablement and stewardship as vice chair of the Seed Treatment & Environment Committee of the American Seed Trade Association.
“Matt has tremendous agricultural and sales experience and will bring immediate value as we expand our innovative portfolio of seed treatment solutions for customers in multiple markets,” says Vahid Patel, UPL head of information technology. “He will provide excellent strategic insight and bring tailored solutions to meet the needs of growers.”
Lewis has both a bachelor’s and a master’s degree in crop and soil environmental sciences from Virginia Polytechnic Institute and State University.