Lüneburg, Germany - EUROPLANT Pflanzenzucht GmbH presents itself with a new, modern brand image. A new logo, new colours and new fonts create a contemporary corporate identity.
The new logo reflects the start of the internal reorganisation of the company externally. In the future, breeding, agriculture and distribution will operate under one brand. The integration of these three business units aims to further strengthen market presence and competence, simplify internal processes and shorten decision-making paths.
"The new trademark makes it visibly clear that we are an innovative, modern company," Jörg Renatus, EUROPLANT Managing Director, said. "In the past 30 years, we have established a significant market position. With our new structure, we are well-positioned for the next 30 years as well. The modernized logo represents this realignment excellently. We are looking forward to the challenges and diverse opportunities that lie ahead."
Starting in July, the logo transition will be gradually implemented across the entire external presentation.
EUROPLANT Pflanzenzucht GmbH is a leading international company that breeds, multiplies and distributes high-quality potato varieties.