In mid-July UPL announced David Elser as the regional head for North America.
Elser joins UPL with more than 25 years of agricultural experience gained from previous roles at Syngenta, and his most recent position as Senior Vice President for North America at Nutrien Ag Solutions. Throughout his career, Elser has held leadership positions across sales, operations, marketing, and business strategy – acquiring expertise in customer-focused initiatives, agronomic solutions development, diverse product portfolio management, and strategic supply chain operations.
Mike Frank, CEO of UPL Corporation Ltd., said, “David brings with him extensive industry expertise and a comprehensive understanding of the local agricultural landscape. North America presents an extremely important and high-potential market for UPL, and I am confident that David will provide the strong leadership and strategic insights that we need to take our offering to more farming communities.”
Elser said, “I am thrilled to be joining UPL, a company I have long admired for its commitment to empowering resilient customers and advancing sustainable food systems. I look forward to bringing my passion and experience to the role, and I’m excited to work with the UPL team to strengthen our customer-centric approach and drive further growth and impact across North America.”