Eagle, ID – The Idaho Potato Commission’s (IPC) popular Idaho Potato Malted Milkshake and Fries ice cream, created in partnership with Van Leeuwen Ice Cream, is now one of eight fall flavors sold?exclusively at 3,500 Walmart locations nationwide starting Sept. 1.
On Feb. 23, Van Leeuwen launched the signature flavor in their Los Angeles and New York scoop shops to celebrate Potato Lover’s Month. It was also available online for a limited time.
“Based on how quickly the ice cream sold out in February, I’m not surprised Walmart selected Idaho Potato Malted Milkshake and Fries to be one of its featured fall flavors,” said Jamey Higham, President and CEO, IPC. “We’re thrilled because Walmart is already one of our biggest retail partners, and this means more folks around the country will be able to try it.”
Malted Milkshake and Fries tastes just as it reads: salty, crispy French fries dipped in a creamy malted shake. To best emulate the taste of fresh fries, Van Leeuwen’s in-house pastry team created French fry inserts using Idaho potato flakes.
The flavor pairing is so popular that an early 2023 survey revealed it edged out chicken and waffles and biscuits and gravy as one of America’s favorite duos.
Seven other flavors will be hitting the Walmart shelves at the same time: Honey Cornbread With Strawberry Jam, Sweet Potato Casserole and Pumpkin Cinnamon Roll. New flavors include Cranberry Crumble, Apple Pie, Purple Velvet, and Sticky Toffee Pudding.
Pints of Malted Milkshake and Fries and the other seven fall flavors will be available to purchase for $4.98. This limited release is available through Oct. 31.
For more information, follow along on social media, Instagram @idahopotatoes & @vanleeuwenicecream, X @IdahoPotato & @vanleeuwen, and Facebook @famousidahopotatoes & @vanleeuwenicecream.