A YouTube video campaign highlighting creative, easy-to-make recipes that use only a few ingredients and highlight lighter cooking methods that consumers can use at home drew over 4.3 million views in May and June, driving nearly 48,000 additional visitors to PotatoGoodness.com. It also delivered 5.4 million total engagements (including likes, shares, comments, etc.).
The campaign was targeted exclusively to Gen Z consumers (ages 18-24).
Why It Matters
Gen Z makes up a quarter of the global population and has a projected spending power of $450 billion, presenting a perfect opportunity to create lifelong potato lovers who will drive long-term growth and strengthen demand for potatoes.
- The most recent Consumer Attitude & Usage study, commissioned by Potatoes USA, shows that Gen Z is already eating a lot of spuds, but there’s even more opportunity to help them learn about potatoes’ nutritional benefits and convenient cooking methods.
Take A Look
Check out these nutritious, convenient, Gen Z-friendly recipes, and feel free to share them.
Easy Air-Fried Potato Toast
Mexican Avocado Potato Toast
Cottage Cheese Hash Browns
Potato Hash Egg Cups
Tater Taco Salad
Roasted Potato Pita Pocket
Cheesy Tomato & Pesto Spudwich
Cheesy Potato Crescent Rolls
Potato Skin Chicharrónes
Creamy Potato Egg Salad
Download these videos for use on social media here