Idaho Falls, Idaho -- Attention fans of spice and bacon, Idahoan® Foods introduces two new bold products, sure to be your latest snack obsessions. The leading producer of quality, packaged potato products in the U.S. broadens its product portfolio with the release of Idahoan Tapatío Triple Cheese Mashed Potatoes and Idahoan Bacon Cheddar Potato Shreds.
Big, bold flavors continue to be what consumers are craving, with 82 percent of consumers drawn to foods with hot and spicy flavors*. To meet this growing consumer need, Idahoan teamed up with the experts in hot sauce at Tapatío to turn up the heat on their Triple Cheese Mashed Potatoes, which are available in a 4-cup pack. And, when it came to expanding the Potato Shreds line, launched in August 2023 for consumers' on-the-go snacking needs, the brand turned to another beloved and mouthwatering pairing – bacon and cheese – to please hungry palates with Bacon Cheddar Potato Shreds, available in a 2-cup pack.
"We are eager to expand our most popular on-the-go lines with two new flavor-packed options designed for potato fans looking for convenience and great taste," said Ryan Ellis, Vice President of Retail Marketing & Business Development at Idahoan Foods. "The launch of these new products showcases our commitment to innovation and listening to consumers."
"At Tapatío, we look for partners that bring the same passion for their products that we do, which is why working with the team over at Idahoan was a no brainer," said Roche McCoy, Director of Licensing Operations, Tapatío. "Idahoan Tapatío Triple Cheese Mashed Potatoes bring the perfect balance of savory, cheesy goodness and the signature Tapatío heat to an all-new eating experience."
To find Idahoan's 100 percent real Idaho potato products near you, visit Idahoan.com or shop directly on the Idahoan Shop.
*Source: FONA International, May 2024
For more information, visit www.idahoan.com.