Ceres Imaging Rebrands As Ceres AI, Reaffirms Focus On Ag Financial Services And Agribusinesses; Secures Series D Funding

Published online: Sep 08, 2024 Articles
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Oakland, Calif. – Ceres Imaging, the data and analytics provider that helps growers, lenders and insurers reduce their farming risk and improve yields, announced its rebranding to Ceres AI.

This rebrand highlights the company’s foundation and leadership in computer vision and machine learning, which are crucial in enabling all participants in the agricultural industry - in particular large agribusinesses and financial services customers - to access quality data to make faster and more accurate data-driven decisions. 

Over the last decade, Ceres has collected 12+ billion unique plant-level data points from 40 different crop types across four different continents. This robust and highly accurate dataset underpins Ceres’ proprietary machine learning algorithm, which delivers field-level agronomic insights to the largest farms, lenders and insurers in the world. These AI-powered insights help enterprise customers manage and operate their land, mitigate risk, underwrite policies, and report sustainability metrics with confidence. 

“Ceres AI is a leader in the Ag industry due to the sophistication with which we capture and analyze agricultural data,” says Ramsey Masri, CEO of Ceres AI. “Having leveraged AI & ML since inception, we felt it was time to highlight our strengths in this area with a name that better reflects our foundation and leadership in the space.”

“Ceres AI has been instrumental for us in due diligence for acquisitions and farm management,” says Gabriele Onorato, Chief Agronomist at International Farming. “Ceres AI-powered platform helps us derive data-driven insights across our full portfolio and report them in a consistent, accurate way. We’re delighted Ceres AI is leaning into its AI foundations as it continues to provide game-changing tools for partners like us.” 

Alongside the rebranding, Ceres AI also revealed a Series D capital raise led by Remus Capital, which specializes in applying AI in large verticals. The new funding will support expansion both domestically and internationally, as Ceres AI hones its focus on agribusinesses and financial services on its path toward profitability. 

Along with these developments, the company has appointed Remus CEO Krishna K. Gupta as Chairman of Ceres AI. “Verticalized AI opportunities extend beyond LLMs alone, as they unlock the next layers of massive value in a given vertical,” says Gupta. “Given the distribution challenges intrinsic to the agriculture industry,  incumbent startups like Ceres AI are poised to capture most of the value. We will be very involved in incorporating the latest AI advances to benefit Ceres’ customers and scale the company’s business in insurance, lending and agribusiness companies. It is a new era for Ceres.” 

For more information, visit http://ceres.ai/.