Columbus, Ohio -- Specialty crop growers across the nation are speaking, and the agricultural biologicals sector is listening. In the first study of its kind to directly measure specialty crop grower perceptions regarding the use and value of biologicals, Stratovation Group has unlocked critical insights about the rapidly growing sector.
Insights include grower trends regarding production practices for fruits, vegetables and nuts and plans for biological input use. The results offer a roadmap for future innovation and adoption.
"This research is about listening to the people who matter most—farmers and growers," said Stratovation Group Founder and CEO Cam Camfield. "Their insights and experiences are essential to shaping the future of biologicals. The knowledge they’ve shared with us helps pave the way for growth and success in the specialty crops sector."
Conducted in partnership with Western Growers, the Agricultural Retailers Association, The Fertilizer Institute, and D.C. Legislative and Regulatory Services, the survey garnered responses from 257 specialty crop growers nationwide. Results offer a comprehensive look at the state of biologicals—a rapidly evolving category of agricultural inputs that includes biopesticides, biostimulants, and biofertilizers.
Farmers Value Effectiveness But Demand Results
According to the findings, 65 percent of respondents currently use biologicals, with most seeking improved crop quality (70 percent), increased yield (62 percent), and better pest control (55 percent). Liquid formulations applied via sprayers were preferred by 80 percent of users, highlighting practical preferences among growers.
"Farmers are clear about what they value," Camfield noted. "Crop quality and yield were top of mind as were product effectiveness, safety, and ease of use. Growers want to see consistent results that justify their investment. These insights are vital for manufacturers and advisors alike."
Despite the growing interest, barriers remain. Many non-users cited cost and uncertainty about efficacy as reasons for avoiding biologicals. However, the survey revealed that trusted recommendations could change this dynamic—54 percent of non-users said they would consider trying biologicals if advised by a trusted peer or advisor.
Trusted Advisors Hold The Key To Adoption
When it comes to making agronomic decisions, farmers consistently turn to trusted sources. University Extension programs (63 percent) and fellow farmers (62 percent) topped the list of influencers, while most respondents indicated high trust in their agronomists or certified crop advisors (66 percent).
"This research underscores the importance of trusted relationships in agriculture," Camfield emphasized. "Farmers aren’t just looking for products; they’re looking for partners who can help them succeed. Those relationships are critical for driving adoption and advancing this sector."
A Clearer Path Forward
The survey reveals a promising but challenging path for the specialty crops biologicals sector. While farmers’ perceptions of biologicals are generally positive—scoring an average of 6.85 out of 10—greater education, clearer ROI, and robust advisory networks will be essential to unlocking the full potential of these inputs.
"We’re grateful to the farmers who participated and shared their perspectives," Camfield said. "Their voices are the foundation for the innovations and strategies that will drive this industry forward."
Broad Collaboration Makes Research Possible
The study was made possible through the support of key sponsoring companies, including Certis Biologicals, Redox Bio-Nutrients, Farm Progress, Valent BioSciences, Meister Media Worldwide, American Fruit Grower, American Vegetable Grower, and the Biological Products Industry Alliance. Camfield called the collaboration a testament to the collective commitment to understanding and addressing farmers’ needs.
"These organizations and companies recognize that the future of biologicals depends on the people working the fields every day," Camfield said. "Their investment in this research demonstrates their dedication to farmer success and industry growth. It’s about learning from farmers and lifting the entire sector to provide even better products to the grower.”
For more information about the study or to access detailed findings, please contact Cam Camfield at Cam@StratovationGroup.com.