https://www.youtube.com/channel/UC63tJANRDNwb8iLQSQ8HGyQ
Does the “Real Idaho Potato Farmer” finally find his missing truck? Television viewers will find out by watching the new commercial featuring Middleton, Idaho grower Mark Coombs and the Big Idaho Potato Truck. It will air on national cable networks—including the Food Network, CNN, Headline News, Fox News and the History and Cooking Channels—beginning Nov. today.
The commercial series made its debut five years ago during the first Big Idaho Potato Truck Tour. This year marks the sixth installment of the Idaho Potato Commission’s (IPC) wildly popular television commercials starring Coombs and his ongoing search for the elusive Big Idaho Potato Truck.
“Since we launched the campaign five years ago, we’ve received thousands of calls from folks located all across the country with updates on the truck’s whereabouts,” IPC president and CEO Frank Muir said in a press release. “One of the reasons the commercials have been so effective is because of the incredible consumer engagement component reinforced by the truck’s nationwide tour when it was seen by tens of millions of people of all ages.”
The new commercial aired twice during the Boise State-BYU football game Oct. 20 as part of the IPC sponsorship package and its longstanding support of Boise State athletics. The commercial will air through early April, during which time the IPC anticipates its achieving more than 550 million audience impressions. The video is also available on the IPC’s YouTube channel.
Source: The Produce News