Boise, Idaho – As introduced during the January 4 groundbreaking event for the North End Zone Project at Albertsons Stadium, the J.R. Simplot Company and the Simplot Company Foundation have made a combined donation to support the North End Zone Project.
The multi-year partnership will include sponsorship entitlements to the field level club and a naming right for the student-athlete nutrition center, to be named the Simplot Nutrition Lounge.
"Our thanks to the generosity and vision of the J.R. Simplot Company and the Simplot Company Foundation," said Boise State Athletic Director Jeramiah Dickey. "Simplot has played such an integral role in the growth of the Treasure Valley and continues to invest year after year in our community, state and across the globe. We are grateful for their belief in EPIC and commitment to the North End Zone Project."
The North End Zone project is a key element of Unbridled: The Campaign for Boise State University.
"We deeply appreciate Simplot's partnership and are excited for what it will mean not only for the facility but also for our students' success and future programming," said Argia Beristain, Interim Chief Executive Officer for the Boise State University Foundation. "Partners like the Simplot Company and the Simplot Company Foundation are key to helping us achieve Unbridled's goals of student access and success, faculty innovation, and What's Next for Athletics."
The partnership includes multiple naming rights to the Field Level Club with prominent signage and brand elements integrated into the following areas.
Simplot Club Entrance
Located in the northwest corner, the Simplot Field Level Club Entrance will serve as the main point of access 365 days a year to welcome student-athletes, fans, and community guests to one of the best hospitality experiences in the Treasure Valley.
Simplot Nutrition Lounge
This new multi-use space will serve as a year-round dining room and nutrition center for all student-athletes providing the fuel and nutrition education needed to succeed. All 350+ student-athletes will have access to a grab-n-go menu.
The Simplot Nutrition Lounge will also serve as the main concierge entrance for all premium seat ticket holders on Bronco game days and special events.
Simplot Field Level Club
The 9,350 square foot space of the Simplot Field Level Club will be the centralized hospitality space, featuring food and beverage options, a grand staircase, fireplace and access to the player hype tunnel.
"Boise State's desire to build a year-round dining and nutrition facility is a great match to our purpose at Simplot of contributing to feeding our world," said Garrett Lofto, President and CEO. "We hope that this grant helps to provide Boise State student-athletes a world-class facility as they pursue excellence in education and in life."
The North End Zone Project will add approximately 1,600 seats and feature 12 field level suites, 44 loge boxes, 148 ledge seats, 800+ club seats with all-inclusive food and non-alcoholic beverage amenities. Adult beverages will also be available for purchase in multiple areas within the Simplot Field Level Club.
Boise State Athletics and Simplot worked closely to develop the partnership with athletics multimedia rights holder Bronco Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.
Visit North End Zone at Albertsons Stadium to learn more about the project and premium seating options.
For more information, visit Simplot.com and unbridled.boisestate.edu.